Brooks Running
Brand Strategy, Art Direction, Content Development
Running Social
Brooks is an athletic brand focused on the joy of running. We aimed to use social media to engage the running community in empathetic and inventive ways. Our goal, get them to connect and interact with the brand in personal and fun ways.
Snapchat
We helped Brooks engage a younger demographic by speaking their language and using a channel they already use, Snapchat. We created a series of Snapchat videos that playfully flirted with runners; tempting them to ditch their tired old shoe and get with the best. At the time of launch, this was one of the first brand activations on Snapchat.
National Running Day
National Running Day should be a widely recognized holiday. So, we created our own holiday rituals and traditions for National Running Day. The series of illustrated representations of quirky running rituals was seeded on Brookâs social channel a week leading up to National Running Day.
The Future of Running
Brooks turned 100 years old and we wanted to share the joy of this milestone with all of the Brooks digital community. We created a celebratory motion graphics video that highlighted Brooks innovative spirit through a playful and lighthearted take on the future.
Real Time Support
To highlight the epic support of Brooks GTS 15's we created a campaign that brought real-time support to those most in need. Through social listening we identified a series of socially active runners in need of support delivering real-time social content directed specifically to each runner.
Created at Digital Kitchen
Selected works
CONTACT ME
