Dodge Journey
Experience Design, Content Development
Get Lost
The Dodge Journey is the search engine for the real world. The perfect vehicle for people looking for adventure. So, how do you get people excited about a new car they've never seen? You hide it. We crafted an integrated experience utilizing live stream video, online clues and real world challenges to find the hidden Journey.
Case Study Video
Using YouTube as the primary platform for communication between fans and the brand, users were able to watch hours of live streaming footage of each hidden Journey. Our on-camera assistant left clues about the cars location for watchful viewers.
As video clues were released, a discussion module on the channel allowed the community to work together to decipher the clues. To motivate people to get out and explore the real world, once players got within 5 miles of the car, only clues found in the real world would help you find this Journey.
Created at Digital Kitchen
Selected works
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