REI: A Different
Kind Of Company
Content Development
A Life Outside
Did you ever wonder if there was a different way to live life? REI thinks there is. And now, so do we. Over 40 years ago a group of friends formed a co-op to bring the best outdoor gear to like-minded people at a fair price.
REI: CO-OP Animated Film
For REI's Annual Members meeting, we brought the origin story of the co-op to life in a lively animation using hand-drawn illustrations from artist Dan Savage.
Created at Digital Kitchen
Selected works
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