Sierra Nevada
Brewing Company
Art Direction, Brand Identity, Content Development
Home Brewed
After 30 years as a pioneer setting the standard for quality in craft beer, Sierra Nevada Brewing Company needed to bring clarity, relevance and emotion to its voice in a fast growing and saturated market. As part of an overall brand refresh, we created a brand story, anthem film and website that helped unify and define the brand's innovative and daring spirit.
Sierra Nevada Anthem Film
We invited loyalists and craft beer fanatics to delve into Sierra Nevada's rich history and vast catalog of beers by transforming their website into one of the most informative and comprehensive content ecosystems in the craft brewing industry. A fitting homage to their passion, innovation and tradition.
The Sierra Nevada brand story serves as a guide post for employees and partners to not only help understand the brand's history and process more clearly, but to inspire them in their role in shaping its future.
Created at Digital Kitchen
Selected works
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