Tableau
Brand Identity, Content Development
Data People Stories
Tableau helps people see and understand their data. Their data visualization products are transforming the way people use data to solve problems. They are passionate about data, and surprisingly, even more about people.
Tableau Education
For the last four years we have worked closely with Tableau to help bring their story to life through the lens of their users. Tableau has tremendously impacted the lives of not only its users, but the real people who are affected by the insights and actions that Tableau's software has enabled.
Tableau helps schools to make better decisions that affect student success. To highlight their work in education, we captured academic life at the intersection of data and insight.
Analytics For Everyone
Vizable is Tableau's first consumer facing product. Vizable was designed for people with a curiosity for data and the patterns and insights that appear when you decide to look deeper. We created a brand identity, website and video to help launch the product into the market.
Power of the People
Each year Tableau hosts a conference for thousands of its loyal and passionate users. We worked with Tableau to create a branding system that would honor their corporate brand while allowing for flexibility and evolution as the conference scales and travels across the country each year.
Discovery Through Exploration
For the launch of Tableau 10, we helped pivot away from dry and jargon ridden product overviews into a whole new way of telling their product story.
Our unique approach blended product education and storytelling together to create a clear narrative while highlighting key product features.
Created at Digital Kitchen
Selected works
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